Smart Insights
Total Revenue
€0
vs previous period
ROAS
0x
CPA
€0
Purchasers
0
CVR:
Revenue & Spend Trend
Paid vs Organic Split
Paid Traffic
0%
€0
Organic Traffic
0%
€0
Revenue Decomposition
Revenue Formula:
Revenue = Sessions × CVR × AOV
Change vs Previous Period
Top Campaigns by Revenue
change
Device Performance
Sessions
CVR
AOV
Top Countries
Total Spend
Total Revenue
Avg ROAS
Avg CPA
Campaign Performance
Sorted by revenue (highest first)
| Campaign | Spend | Revenue | ROAS | CPA | CVR | Clicks | Status |
|---|---|---|---|---|---|---|---|
Campaign Status Guide
ROAS ≥ 3x, CPA ≤ €10 - Increase budget
ROAS ≥ 2x, CPA ≤ €15 - Improve targeting
ROAS ≥ 1.5x - Watch closely
ROAS < 1.5x - Consider pausing
Conversion Funnel Overview
Drop-off:
No funnel data available for this period
Total Pages
Avg CVR
Best CVR
Worst CVR
Landing Page Performance
Sorted by revenue (highest first)
| Landing Page | Sessions | Revenue | CVR | Rev/Session | Paid CVR | Organic CVR | CVR Gap |
|---|---|---|---|---|---|---|---|
No landing page data available for this period
Landing pages require at least 10 sessions to appear